Emma Walsh

Marketing Manager · B2B Growth

emma.walsh@example.com
+353 87 555 0142
Dublin, Ireland
linkedin.com/in/emmawalsh

Summary

B2B marketing manager with 7 years in SaaS. Own a €1.2M demand-generation budget and a team of 4; grew marketing-sourced pipeline by 140% in two years while cutting cost per opportunity by 28%. Equally comfortable with positioning, campaigns and the numbers behind them.

Work Experience

Jan 2022 – PresentDublin, Ireland

Marketing ManagerTallymark Software

Grew marketing-sourced pipeline from €6M to €14.4M in two years with ABM, paid search and webinars
Lowered cost per sales opportunity by 28% by reallocating spend from display to search and partner channels
Repositioned the product for mid-market buyers; win rate in that segment rose from 18% to 26%
Hired and manage a team of 4 across content, paid media and marketing operations

Mar 2019 – Dec 2021Dublin, Ireland

Digital Marketing SpecialistHarbourview Analytics

Ran Google and LinkedIn campaigns with a €400K annual budget at a 4.1× return on ad spend
Rebuilt lead scoring in HubSpot with sales, raising the MQL-to-SQL rate from 12% to 31%
Launched a customer-story programme that produced 24 case studies used in 60% of deals

Education

Jun 2018Dublin, Ireland

BComm MarketingUniversity College Dublin

Skills

Demand generation · Account-based marketing · Positioning & messaging · HubSpot · Salesforce · Google Ads · LinkedIn Ads · GA4 · Budget management · Team leadership

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