Summary
Brand and packaging designer with 6 years in studio and in-house roles. Led the rebrand of Pantry Folk, which lifted retail sell-through by 23%, and designed packaging now on shelves in 1,400 stores. Typography nerd, fast in Figma and Adobe CC.
Work Experience
Senior Graphic DesignerMar 2022 – PresentPantry Folk FoodsBrooklyn, NY
- Led a full rebrand — identity, packaging and web — that lifted retail sell-through by 23% in the first year
- Designed packaging for 34 products now stocked in 1,400 grocery and national retail stores
- Built brand guidelines and a template system that halved turnaround on marketing requests
Graphic DesignerJun 2019 – Feb 2022Northlight StudioNew York, NY
- Designed identities, print and digital campaigns for 25+ clients in food, retail and culture
- Art-directed 8 photo shoots and managed print production with vendors
- Won a regional typography award for an exhibition identity
Education
BFA Graphic DesignMay 2019Pratt InstituteBrooklyn, NY
Awards
Typography Award, Exhibition Identity2021Regional Design Awards